A core update is a much larger scale update to the way the algorithm ranks sites which can take up to 2 weeks to take effect and if you follow SEO news you will know that Google releases core updates multiple times a year, so this most recent update should come as no surprise.  

Google never releases specific information on how the core updates will impact sites but previous core updates can be responsible for some pretty big swings in rankings for sites, both positive and negative.

If you are negatively impacted by a core update there is no specific advice that Google give that will help sites recover any lost traffic. Their general advice is to continue to improve your site and provide the best possible experience to site visitors. Announcing the update Google said;

“Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don't try to fix the wrong things. Moreover, there might not be anything to fix at all.

There's nothing wrong with pages that may perform less well in a core update. They haven't violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there's nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

You can read the full blog here for more information.

If you have been impacted by a core update and want help to recover lost traffic, or just need help with your SEO, get in contact with our team of SEO experts at 0203 368 8556 or info@kaumediagroup.com