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CASE STUDY

DENTAL

The MiSmile Network

MiSmile is the only GDP dental network endorsed by Invisalign with over 130 practices across the UK providing clear aligner treatment for customers who wish to have a straighter smile.

Objective

To provide the digital marketing for all MiSmile member practices and keeping them committed to network by providing a high quality and high volume of leads from potential customers across a variety of platforms. Alongside this, by providing a high-quality digital marketing solution, this would encourage more dental practices to join the MiSmile Network and allow them to grow to a truly nationwide business.

Solution

By running hyper local campaigns across multiple platforms for each practice, we were able to attract the highest quality leads, in what is an incredibly competitive market. At the same time using multiple creative variations on social media platforms gave a comprehensive understanding of the types of messaging and creative styles that attracted the best quality leads and the most efficient cost. This feedback was regularly communicated to practices allowing them to make the most profitable business decisions for each individual member.

Number of MiSmile members doubled in two years

A 232% increase of the number of monthly leads in the same time period

More efficient spending across campaigns to increase the percentage of leads going onto treatment

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