CASE STUDY
Gambling
One of the world’s biggest online poker sites which was active in multiple countries providing online poker and casino games.
Whilst being a huge brand globally, the UK market share has historically been dominated by competitors. The objective was to increase market share at a profitable cost based on a players lifetime value. Secondary to that, the company knew that regular online poker players will have money deposited with multiple sites, they wanted to increase the frequency of play within this player group.
Prior to engaging with KAU Media Group the setup of campaigns was poorly optimised and budgets were not being efficiently used, over inflating the price of new customer acquisition. A full rebuild of the campaigns was undertaken, immediately dropping the cost per acquisition. The drop in cost per acquisition freed up budget to be tested on new platforms and expand the retargeting campaigns, increasing the over volume of new customers whilst continuing to decrease the cost per acquisition.
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